How and Why Marketing and Advertising are Not the Same

They may seem to be the same, but advertising and marketing are different. Advertising is only a part of the bigger game called marketing. Marketing refers to everything from brand ideas and development, advertising and then the eventual product sale. Conveyance of the message to the consumer or potential buyer is the role of advertising.
Advertising is one of the most important components of a marketing strategy and also the most expensive. The ground work to find an
appropriate group to target is also part of the advertising. Work at home marketers are always faced with the task of deciding the best advertising medium for their products, type of ads and how
often they need to post. Most online advertisers use pay per click ads, SEO, paid and free online classified ads, email, articles and blogs to promote their products.
Generally speaking, most home workers do not develop their own products, so often product branding is usually the province of the manufacturer, wholesaler or product developer. That still leaves the home entrepreneur with the often daunting task of targeting his market and determining the most cost effective ways to reach it.
There may be other steps in the marketing stages including product presentation and labeling, but advertising is always the last step in the process before the actual sale.

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